Dirt Warrior Accessories
Brand Overview
Dirt Warrior Accessories (DWA) is the premier manufacturer of custom UTV/SXS windshields, vault enclosures, and off-road accessories. Our brand represents rugged durability, American craftsmanship, and the freedom of the trail in any weather conditions.
- Location: St. George, UT
- Founded: 2017
- Mission Statement: "We create precision-built accessories engineered to withstand the harshest conditions--without sacrificing fit, finish, or style."
- Motto: "Have A DiRtY Day In Style!"
- Tagline: "Refined. Relentless."
Color Palette
DWA colors reflect the reds of the Utah desert and the bold energy of off-road adventure.
Action, Borders
Headings, Text
Backgrounds
Text on Red
Typography
We use clean, bold, and highly readable fonts that convey strength and reliability.
Usage Rule: Always use uppercase for major headings (H1, H2) to maintain a rugged feel.
Logo Usage
DO
- Use the official DWA logo on all marketing materials.
- Maintain clear space around the logo (at least the height of the "D").
- Use the logo in full color on light backgrounds.
- Use the white version of the logo on dark/red backgrounds.
DON'T
- Stretch, skew, or distort the logo proportions.
- Change the logo colors to match a background.
- Place the logo on busy backgrounds where it's hard to read.
- Add shadows, glows, or other effects to the logo.
Official Logo Downloads
Click the buttons below to download high-resolution versions of our logos for print and digital use.
Social Media & Hashtag Strategy
We connect with our community where they ride. Our social presence is authentic, engaging, and focused on the "Dirty Day" lifestyle.
Content Pillars
- Product in Action: Show DWA windshields, vaults, electric windshield wipers protecting riders in mud, rain, cold, snow, wind and dust.
- Community Spotlights: Repost customer builds and trail stories (always credit!).
- Behind the Scenes: Installation process, manufacturing process, team trail rides, and shop life.
- Tips & Tricks: Installation guides, maintenance tips, and trail advice.
Engagement Rules
- Respond Fast: Aim to reply to comments/DMs within 24 hours.
- Be Human: Use emojis, ask questions, and keep the tone upbeat, positive and conversational.
- Handle Negativity: Address complaints publicly with empathy, then move to DMs to resolve.
- Stay Positive: Never argue with trolls; focus on the community.
Major utv & sxs Brands
DWA manufactures precision-fit windshields, cab enclosures and accessories for the industry's leading UTV & SXS manufacturers. Click any logo below to dowload high-resolution versions.
Imagery & Photography
Our photos should tell a story of adventure, durability, and outdoor landscapes with the ability to be comfortable in any weather condition. Hot, cold, rain, shine, wind, dust. Anything Mother Nature can throw your way on the trail.
- Action Shots: UTV & SXSs in motion, kicking up sand & dust, rock crawling.
- Product Focus: Clear, well-lit shots of windshields, vaults installed, windshield wipers on machines and the DWA logo.
- Environment: Red rocks, desert landscapes, and mountain backdrops.
- Lighting: Natural sunlight, high contrast, sharp details.
Brand Voice & Tone
We speak like a fellow rider: We ride hard. We work hard. We play hard. Knowledgeable, direct, and passionate about the outdoors and the freedom that UTVs & SXSs bring to expand your adventurous side.
- Direct: "Hit us up," "Stop by," "Get it done." "Ride Hard."
- Expert: We know our machines and our manufacturing